Archive for the ‘entrepreneurs’ Category

It’s All About You with The Sports Bra Challenge

Wednesday, May 16th, 2012

Photo Credit: Joey Kuhn, Grace Courvoisier

In honor of the S.E.A.K’s The Sports Bra Challenge which takes place this Thursday, May 17th, at Union Square Park, we will be donating $5.00 of every mi-bra sale to the S.E.A.K foundation, and running interviews with the founders. Please enter the coupon code “SBC” at checkout, so we can keep track of the sales attributed to this amazing cause.

The Sports Bra Challenge is a day-long charity fitness centered around women working out in a series of group fitness classes in their sports bras. Get in on this epic celebration of our bodies and support S.E.A.K. Foundation and City of Hope’s Positive Image Center, which helps cancer patients regain and retain confidence in how they look while undergoing treatment.If you’re not going to be near the NYC area: Wear a sports bra while you cook dinner, walk the dog, run outside, take a yoga class, or while hiking with your friends. 

Third up is Kelly Hurley, who drives an array of the foundation’s marketing and operations efforts. 

GirlHabits: What do you love most about The Sports Bra Challenge?

 Kelly Hurley: I love how it takes one person’s fear and unites a huge group of people.  This started as one insecurity that Jenny spoke up about and now we have hundreds coming together to fight it.  It’s an amazing feeling to face our fears and support one another in overcoming them.  

(more…)

Taking That First Step with The Sports Bra Challenge

Tuesday, May 15th, 2012

Photo Credit: Joey Kuhn, Grace Courvoisier

In honor of the S.E.A.K’s The Sports Bra Challenge which takes place this Thursday, May 17th, at Union Square Park, we will be donating $5.00 of every mi-bra sale to the S.E.A.K foundation, and running interviews with the founders. Please enter the coupon code “SBC” at checkout, so we can keep track of the sales attributed to this amazing cause.

The Sports Bra Challenge is a day-long charity fitness centered around women working out in a series of group fitness classes in their sports bras. Get in on this epic celebration of our bodies and support S.E.A.K. Foundation and City of Hope’s Positive Image Center, which helps cancer patients regain and retain confidence in how they look while undergoing treatment.If you’re not going to be near the NYC area: Wear a sports bra while you cook dinner, walk the dog, run outside, take a yoga class, or while hiking with your friends. 

Second up is Jenny Gaither, who is responsible for curriculum design and operations.  

GirlHabits: What do you love most about The Sports Bra Challenge?

Jenny Gaither:   The Sports Bra Challenge challenges you to live in the present moment. You have to forget past insecurities about your body and stop thinking about what you would look like if you lost ten pounds.  The Sports Bra Challenge makes you aware of all the amazing things you have, your body being the first.  

(more…)

Bearing Your Truth with The Sports Bra Challenge

Monday, May 14th, 2012

Photo Credit: Joseph Kuhn

In honor of the S.E.A.K’s The Sports Bra Challenge which takes place this Thursday, May 17th, at Union Square Park, we will be donating $5.00 of every mi-bra sale to the S.E.A.K foundation, and running interviews with the founders. Please enter the coupon code “SBC” at checkout, so we can keep track of the sales attributed to this amazing cause.

The Sports Bra Challenge is a day-long charity fitness centered around women working out in a series of group fitness classes in their sports bras. Get in on this epic celebration of our bodies and support S.E.A.K. Foundation and City of Hope’s Positive Image Center, which helps cancer patients regain and retain confidence in how they look while undergoing treatment.If you’re not going to be near the NYC area: Wear a sports bra while you cook dinner, walk the dog, run outside, take a yoga class, or while hiking with your friends.First up is Jocelyn Levy, who is responsible for marketing, communications, VIP and Partner relations, and Sponsorship Programs.  

GirlHabits: What do you love most about The Sports Bra Challenge? 

Jocelyn Levy: I love that it’s a day of embracing who you are, taking your guard down, and forgetting about your insecurities. I love the reactions I get from women who hear about the event. The response has been overwhelming. We all have insecurities, but we don’t speak of them, yet they have become an unspoken truth. The Sports Bra Challenge is about women and men coming together to support each other in overcoming these insecurities.  

GH: How has it changed you? 

(more…)